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In the US alone, total online footwear sales are expected to reach $15.4 billion in 2020, and the sales volume has grown consistently year-over-year. Regardless, the footwear ecommerce market is hampered by some common yet seemingly intractable issues that keep us from exclusively buying our shoes online. Just as the nature of the wider fashion industry is changing, so too are major shifts in the way we buy footwear accelerating to meet demand. Here’s how.

When it comes to online shopping, few verticals have seen demand as high as the fashion industry. Our penchant for buying clothes and accessories online has caused the fashion ecommerce market to skyrocket to nearly $500 billion in revenue in 2018, with 57% of internet users worldwide having purchased clothing online.